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Determine the mission and purpose of the cultural center, who it will serve, and the sorts of activities that will be carried out. A Strategic Plan and other crucial planning documents will keep the project on track and anchor all future activities.




  • Thinking About Mission, Vision, and Values
  • Aligning Ends, Means, Measures, and Actions
  • Goal Identification Exercise
  • Thinking About Strategic Objectives
  • Strategic Objectives Worksheet
  • Action Words for Writing Strategic Objectives
  • Project Planning Template


  • Suquamish Foundation Mission, Vision, and Values Statements
  • Ohkay Owingeh Pueblo Preliminary Museum Plan
  • Ohkay Owingeh Community Advisory Committee Planning Meeting Agenda
  • Huhugam Heritage Center Strategic Plan
  • Muscogee (Creek) Nation Cultural Center & Archives Strategic Plan
  • Tejon Tribal Heritage Foundation Strategic Plan
  • Pascua Yaqui Department of Language and Culture Strategic Plan
  • Alutiiq Museum One-page Strategic Plan
  • Archaeology Southwest One-page Strategic Plan
  • The Reach Museum One-page Strategic Plan
  • Ohkay Owingeh Museum Organizational Sustainability Plan
  • Mammoth Arts and Culture Business Plan
  • MHA Nation Cultural Interpretive Center Business Plan

Additional Reading

  • On the Natural Selection of Museums
  • Tribal Cultural Centers: Planning for Today and Tomorrow
  • Facing Change: Insights from the American Alliance of Museums’ Diversity, Equity, Accessibility, and Inclusion Working Group

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